Who we are

WWF-New Zealand is a New Zealand conservation charity (registration number CC33788), founded in 1975. 

We are part of the WWF International Network, the world’s largest independent conservation organisation, active in over 100 countries.

WWF’s mission is to stop the degradation of the planet's natural environment and to build a future in which people live in harmony with nature.

We are working to conserve the world’s biological diversity; ensure that the use of renewable natural resources is sustainable and promote the reduction of pollution and wasteful consumption.

We work with Māori, researchers, local communities, and in partnership with government and industry, using the best possible science to advocate for change and effective conservation policy.

Most of WWF-New Zealand's work is aimed at protecting Aotearoa’s precious habitats and species and because New Zealand's marine environments is home to more than 80% of our indigenous biodiversity, the a major focus of our current projects is ocean protection and other marine issues. 

We also want to inspire and enable New Zealanders to care for their habitats and species as part of a healthier society and economy. To help Kiwis rise to the global challenge of how to live sustainably today, without compromising quality of life for future generations. 

Our history

WWF-New Zealand was established on 8 September 1975, meaning we have been protecting nature in Aotearoa for half a century. You can read more of our history in Aotearoa New Zealand here.

It has been the leadership, passion, and vision of countless people and partners - philanthropic foundations, iwi and hapū, community groups, government agencies, NGOs, and businesses that have allowed us to make a difference for people and nature.

We are grateful for all our supporters, past and present, who have helped to shape this incredible legacy.

Thank you for being part of our journey. Together, we will continue our work to build a future where people and nature live in harmony.

WWF-New Zealand's 10-Year Strategy

New Zealanders have a deep connection with nature. Our landscapes and wildlife are incredibly unique, and a healthy natural environment is central to our wellbeing, identity, and economy.  

But nature is in trouble. Aotearoa New Zealand has the highest proportion of threatened species per capita in the world, with about a third of our native species threatened or at risk of extinction. Nature is calling on us to do more globally and at home.  

That is why WWF-New Zealand has responded with a bold 10-year strategy to sharpen our focus and accelerate our efforts to respond to the twin crises of climate change and biodiversity loss.    

We want to build on our successes to deliver stronger environmental outcomes for Aotearoa - and for our wider Pacific and Antarctic regions - over the next 50 years. Our new 10-year strategy has been developed to guide that journey and ensure WWF-New Zealand continues to make a lasting impact for people and nature.