It was the product of a deep concern held by a few eminent men who were worried by what they saw happening in our world at that time.
Since those early days WWF has grown up to be one of the largest environmental organisations in the world. What this means is that WWF's reach is global yet local. It combines localised, practical actions and field projects with broader initiatives to influence environmental decision-making and industrial practices, based on sound conservation policies and constructive dialogue.
WWF runs about 1,300 projects at any one time around the world.