UN Environment Program supports project Extraordinary, winner to feature at UN General Assembly and UN Biodiversity Conference | WWF New Zealand

UN Environment Program supports project Extraordinary, winner to feature at UN General Assembly and UN Biodiversity Conference

Posted on
05 April 2018
WWF-New Zealand and WiLD Studios (the short film division of Natural History NZ) today confirm that the United Nations Environment Programme (UNEP) will support project Extraordinary by featuring the winning film at three UN events.

As well as featuring at the ‘Be the Extraordinary’ forum to be held at Cannes Lions 2018, the winning film will now also feature at the Social Good Summit as part of the UN General Assembly in September; be showcased at the UN Biodiversity Conference in Egypt during November; and at the UN Environment General Assembly in Nairobi, March 2019.

"This is an extraordinary opportunity for agencies everywhere" WWF-New Zealand CEO Livia Esterhazy said. "To be able to represent your work on a world stage of this magnitude is unprecedented."

Launched in February 2018, project Extraordinary is a global competition that challenges advertising, marketing, design and social media agencies to come up with a strategy to re-frame the way consumers think about sustainability. 

"Sustainability has an image problem" said Livia. "We know sustainability is the answer to so many of our environmental challenges around the world today, but it's just not a priority for so many of us. I've worked with agencies for decades and I know that if anyone can make sustainability cool, it's the geniuses who work in advertising, design and the creative industries. When conservation and creativity get together, anything is possible."

Ligia Noronha, Director, Economy Division, UNEP said: "The advertising industry plays a crucial role in creating trends and influencing the choices we make. project Extraordinary enrols this industry to be part of shifting consumer behaviours for the survival of generations that follow. There are few opportunities more extraordinary or essential than this task." 

"Our common future really depends, on how we choose to live, work and play as global consumers - how we run our homes, what food we eat, how we get around, how we relax, what we buy and how we care for our planet" she continued. 

WiLD Studios Executive Producer, Carolyn Managh says, “The response to project Extraordinary has been overwhelming. We’ve received entries from every corner of the world: India, Philippines, Canada, Germany and of course New Zealand. With just days left until entries close on 12 April, the countdown is on!"

project Extraordinary is open now until 12 April 2018.


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