Using Site Content

Using pictures

WWF is supported by a marvellous group of generous photographers who let us to use their images for free to help promote our work. They do this even though they depend on their images in order to make a living and earn an income.

This is why we cannot authorize you to use any images from this site UNLESS you use them in the original context in which you found them i.e. about WWF and mentioning WWF, and making sure you include the image copyright information.

So for example, taking and using the flash files or the banners/buttons from this site is OK. Or if you reproduce news from WWF and include the same photograph that we used next to your reproduced article, that too is OK.

However if you wish to use a photograph for any commercial or print purposes, or outside of a WWF context then you must first contact us first.

Using the Panda symbol/logo

WWF's panda symbol is a registered trademark and is subject to copyright.

It must not be used or reproduced without express permission.

...but if the logo has already been incorporated by WWF in an image, banner or flash presentation, then that is OK - though you must never use such material to endorse or promote your site or products.

The letters “WWF” are also a registered trademark and must not be used to endorse or promote any products or services in any way, shape or form.

However, licensing and partnership possibilities are available... as you would have guessed... Please contact us for details.

Here's the legal fluff on the logo etc:

© 1986 Panda Symbol WWF - World Wide Fund For Nature (formerly World Wildlife Fund)
® "WWF" & "Living Planet" are WWF Registered Trademarks

Using content for profit

If you intend to use our content in publications that are to be sold for profit, how about giving something in return?  A token of your thanks can be made with a credit card on this site. We'd be much obliged.

Crediting text in print & web publications

For print any reproduction, in full or in part, must credit WWF as follows:

© [date of material] WWF New Zealand. Some rights reserved.

For a website then all you really need do is link back to our web site and, preferably directly to the page on which you found the original text.

Accuracy of information

All reasonable endeavours have been used to ensure the accuracy of the content of this website. However, no warranty is given to that effect, nor is any liability accepted by WWF New Zealand for any loss or damage arising from the use of this site.

Links to External Sites
WWF New Zealand links to external sites in order to try and help you gain more information about a subject, or to help you find a different resource that may be of greater assistance. In doing so, WWF New Zealand does not necessarily endorse or class as authoritative anything that it externally links to.

Maps on this site
The material and the geographical designations on this site do not imply the expression of any opinion whatsoever on the part of WWF New Zealand concerning the legal status of any country, territory, or area, or concerning the delimitation of its frontiers or boundaries.

Any questions?

If you have any questions about using our content, please contact our office at