Restore the Balance | WWF New Zealand
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The world is dealing with an unprecedented spike in illegal wildlife tradethreatening the survival of many endangered species, including tigers. This trade, poaching and habitat loss have reduced the global population of wild tigers from over 100,000 about a century ago, to less than 4,000 today.

In addition to the growing threat to biodiversity, the wildlife trade has played a role in the emergence of zoonotic diseases—those spread from animals to humans.

With support from our donors, WWF have been working to double the number of tigers in the wild by 2022. We are seeing results, with wild tiger numbers starting to tick upward, but much more work is needed to protect this species if we are to secure its future in the wild.


Captive wildlife farms have experienced unprecedented growth in recent decades.

Asia’s tiger ‘farms’ house at least 8,000 tigers, while in the United States, there are an estimated 5,000 captive tigers.

These farms concentrate people and animals, which increases exposure to potential zoonotic diseases

In addition, these animals can be easily exploited by wildlife criminals pushing tigers and tiger parts into the illegal wildlife trade—sustaining a market that also drives the poaching of tigers in the wild. Learn more.

For the health and well-being of people, and all species, we must restore the balance, which includes putting an end to the illegal wildlife trade.

We are thankful to the following agencies for their pro-bono work to support this campaign: ColensoBBDO for creative, Hearts & Science for coordinating media, and QMS, JCDecaux and GoMedia for ad placements.


WWF’s global tiger programme is driving an ambitious and visionary species conservation goal set by the governments of the 13 tiger range countries: to double the number of wild tigers by 2022.

Learn more about our tigers programme



We are part of nature.

It provides the essentials we all rely on for our survival and well-being—from the air we breathe, to the water we drink, to the foods we eat. A healthy planet keeps us healthy.

As kaitiaki—guardians for the sky, the sea, and the land—we all have a duty to look after nature for future generations. We are all stewards of our natural taonga.


Deforestation and habitat destruction, coupled with the illegal wildlife trade and high-risk markets, are bringing humans into closer contact with wildlife at an unprecedented scale.

This is creating the conditions that allow diseases that pass from animals to humans to become ever more common.


The latest in a series of these diseasesthe COVID-19 pandemicis causing untold human suffering around the world. It is a tragic reminder that we desperately need to transform our relationship with nature.

Learn more in the latest WWF report:


Our world is out of balance. But it doesn’t have to be. We have an incredible opportunity to build a truly resilient path forward to restore the balance between people and nature. And we must act now.

This critical work is not possible without the help of people like you. Please donate to WWF-New Zealand today. 



World leaders will soon be making decisions on climate, biodiversity, and oceans—setting the direction for much of our planet’s future. They need to hear from you to take urgent action to protect and restore nature, before it’s too late.



To: Leaders of all NZ political parties

Our natural world is in crisis.

At the current rate of nature loss, we stand to face the extinction of an estimated one million species within decades—threatening the future of wildlife and humanity alike.

Here in New Zealand, human activities have pushed many of our native plants and animals towards extinction and devastated some of our most treasured ecosystems on which we depend—impacting our economies, livelihoods, and health. Continuing with business as usual is not an option.

Now is our chance to turn these trends around. I urge all political parties across New Zealand to commit to supporting a New Deal for People and Nature that sets us on a path to recovery by 2030 by committing to:
  • Halve the footprint of production and consumption
  • Zero loss of natural habitats
  • Zero species extinctions

We can rebuild--but let us rebuild smarter. As we worked together to bend the curve on the health crisis, we can once again unite to bend the curve towards a future in which people live in harmony with nature.

With your help, we can work together to:


  • Secure a New Deal for Nature and People to influence the shape of global agreements and targets in biodiversity, climate and sustainable development. Sign the petition above to add your voice.
  • End the illegal wildlife trade and close high-risk markets that threaten public health and biodiversity. Learn more.
  • Adopt a green recovery for Aotearoa. Call on the Government to transform our economy to tackle climate change, save native species, improve freshwater quality, and restore our oceans. Learn more.
  • Bring together governments, businesses, and people to protect and restore habitat in New Zealand and reduce our ecological footprint. Read more.



Help us restore the balance

This critical work is not possible without the help of people like you. Please donate to WWF-New Zealand and help us fight for a future where people live in harmony with nature.

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Your support will help us build a future where humans live in harmony with nature.