Project Extraordinary is an inaugural competition to make sustainability sexy for consumers. It challenges advertising agencies to develop a strategy, concept and storyboard for a short-form video that demonstrates an idea/approach making the support of sustainability (of both planet and humanity) so sexy and inspiring that consumers start shifting their purchasing behaviours accordingly.
The three finalists' videos will be shown at the 'How To Make Sustainability Sexy' forum at the
Cannes Lions—the world's biggest advertising industry awards—in June 2018.
As Project Extraordinary's official charity partner for 2018, WWF-New Zealand is proud to spearhead WWF's global engagement in Project Extraordinary. All entry fees for Project Extroardinary will go directly to WWF-New Zealand's work.
WiLD Studios is the short-film production arm of global production house and multi award-winning wildlife and documentary filmmakers NHNZ (Natural History New Zealand).
All entry fees go to support WWF-New Zealand's work to use blockchain technology to trace tuna all the way from the ocean to the checkout in the Supply Chain Traceability Project.Learn more