How we raise & spend donations

The majority of WWF's funds - two-thirds - are donated by individual supporters, generous people like you across New Zealand who fund our conservation projects. We are grateful to everyone who donates to our cause, in whatever way they can.

We also receive funding from the WWF Network, private foundations, trusts & grants, corporate sponsors and earned income. You can click this link to read our latest annual report, which gives a breakdown of funds. 

Your donations mean we are able to have a powerful impact in protecting endangered animals and defending our natural world.  We ask people to contribute to a specific conservation cause through our online, telephone, and postal campaigns. We also ask people to become regular supporters of WWF's work, and make a contribution on a regular basis. 

All donations are important - without the generosity of you, our supporters, we simply wouldn't exist. 

Your support is critically important to our ability to campaign. The more people on whose behalf we speak, the more influential we are in persuading governments, businesses and communities around the world to reduce their impact on our planet’s natural environment. Regular givers in particular give us reliable, long-term income which is vital for successful conservation work. 
© Klein & Hubert/ WWF
© Klein & Hubert/ WWF

Regular supporters - how your donations fund our work

When you sign up to become a regular supporter of WWF, either online, through filling in a form and posting it to us, or by signing up with one of our phone fundraisers, all of the money you donate comes to WWF.

Along with directly funding our conservation programme, a proportion of your donation also goes to fund our operational costs - administration, marketing & communications, and fundraising. All parts of our organisation are essential to delivering our conservation programme - if we didn't raise funds, or employ staff to process donations, we wouldn't be able to run campaigns to protect wildlife and wild spaces. You can find more details of how we invest funds in our annual report.
© Lee Barry
© Lee Barry

How we keep supporters informed

We update you on how your funds are being spent through letters, receipts and our regular e-newsletters. Also chcek out our social media, Facebook,Twitter, Instagram profiles, which are a fresh news stream about the progress of our campaigns.

If you have any questions you would like us to answer, or thoughts on how we can improve how we communicate to you about how your donations are spent, please do get in touch with us, either over email - – or call our team on 0800 4357 993 between 9am and 5pm Monday to Friday.

Thanks again for supporting WWF to protect our living planet.  
Sam Flynn Scott is among over 50,000 New Zealanders speaking out for the last 55 Maui's dolphins 
© Louise Hatton Photography / Lisa Nicole Moes Illustration
© Louise Hatton Photography / Lisa Nicole Moes Illustration