Colmar Brunton carried out focus group research and a nationwide survey to explore New Zealander’s values about conservation of Maui and Hectors Dolphins. Results show that 81% believe the government should act now to reduce threats to Māui dolphins before there is any further population decline.
Colmar Brunton. (2019). New Zealanders’ attitudes towards conservation of endangered species: Spotlight on the Māui and Hector’s Dolphins. Wellington, NZ: Endangered Species Foundation and WWF-New Zealand.