How we raise & spend donations | WWF New Zealand

How we raise & spend donations

The majority of WWF's funds - two-thirds - are donated by individual supporters, generous people like you across New Zealand who fund our conservation projects. We are grateful to everyone who donates to our cause, in whatever way they can.

We also receive funding from the WWF Network, private foundations, trusts & grants, corporate sponsors and earned income. You can click this link to read our latest annual report, which gives a breakdown of funds. 

Your donations mean we are able to have a powerful impact in protecting endangered animals and defending our natural world.  We ask people to contribute to a specific conservation cause through our telephone and postal appeals.  We also ask people to become regular supporters of WWF's work, and make a contribution on a regular basis. 

All donations are important - without the generosity of you, our supporters, we simply wouldn't exist. 

Your support is critically important to our ability to campaign. The more people on whose behalf we speak, the more influential we are in persuading governments, businesses and communities around the world to reduce their impact on our planet’s natural environment. Regular givers in particular give us reliable, long-term income which is vital for successful conservation work. 
	© Klein & Hubert/ WWF
© Klein & Hubert/ WWF

Our fundraising teams

We are currently running a telephone fundraising programme, asking people to contribute to our campaign to stop the extinction of Māui dolphins. 

We partner with two specialist fundraising companies - APPCO and Mondial - who run these campaigns on our behalf. 

We are also currently running a face-to-face fundraising campaign in the South Island and upper North Island with APPCO.

We work with specialist fundraising agencies as we've found this is the most cost effective and practical way for us to generate funds. It means our staff can focus on what we do best and ensure the money raised is used as effectively as possible.

Our fundraising teams are an important part of WWF-New Zealand's work, and we train our fundraising teams to operate by WWF’s own values, and engage with people in a respectful way.

If you have any questions or concerns, please contact the team at WWF-New Zealand on 04 4992930. 
	© Equality Marketing
© Equality Marketing

Regular supporters - how your donations fund our work

When you sign up to become a regular supporter of WWF, either online, through filling in a form and posting it to us, or by signing up with one of our door-to-door fundraisers, all of the money you donate comes to WWF.

The vast majority of our funds are donated by generous New Zealanders, people who make regular contributions to fund our work to protect nature here in New Zealand and around the world.

All fundraising methods have a cost, and the average cost of recruiting a new supporter through our door-to-door teams is 20% of the average contribution of a donor. WWF is part of the Public Fundraising Regulatory Association, and we comply with the regulations which states that the cost cannot exceed 20%. More information on our code of conduct is avaliable here.

Although we calculate how we pay the door-to-door fundraising agency based on the amount a donor contributes, this does not mean that their donations directly fund the agency. 

Along with directly funding our conservation programme, a proportion of your donation also goes to fund our operational costs - administration, marketing & communications, and fundraising. All parts of our organisation are essential to delivering our conservation programme - if we didn't raise funds, or employ staff to process donations, we wouldn't be able to run campaigns to protect wildlife and wild spaces. You can find more details of how we invest funds in our annual report.
	© Lee Barry
© Lee Barry

How we keep supporters informed

We brief our fundraising teams to explain to you how we intend to spend your donations.

New regular givers receive welcome packs with information about the conservation programmes they are supporting.

We also update you on how your funds are being spent through letters & receipts, and through our Living Planet newsletter which we send out to our regular donors four times a year, with news and information about current campaigns and programmes. We also send out regular e-newsletters which include links to our Facebook & Twitter profiles which are a fresh news stream about the progress of our campaigns.

If you have any questions you would like us to answer, or thoughts on how we can improve how we communicate to you about how your donations are spent, please do get in touch with us, either over email - – or call our team on 04 4992930 between 8.30am and 5pm Monday to Friday.

Out of office hours, contact Greg Millar, Head of Fundraising and Operations on 021 148 4593.

Thanks again for supporting WWF to protect our living planet.  
Sam Flynn Scott is among over 50,000 New Zealanders speaking out for the last 55 Maui's dolphins 
	© Louise Hatton Photography / Lisa Nicole Moes Illustration
© Louise Hatton Photography / Lisa Nicole Moes Illustration
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