How we raise & spend donations
How we raise funds
The majority of WWF's funds are donated by individual supporters, people across New Zealand and around the world, who fund our conservation work by making regular contributions. We are grateful to everyone who donates to our cause, in whatever way they can.
We also source funding from the WWF Network, private foundations, trusts & grants, corporate sponsors and earned income. For the full breakdown, click the link on the right to read our latest annual report.
We focus our fundraising efforts on finding new individual supporters because their contributions provide reliable, long-term income for our conservation work.
We also choose to focus on finding individual supporters because this makes WWF's conservation more effective. The more people on whose behalf we speak, the more influential we are in persuading governments, businesses and communities around the world to reduce their impact on our planet’s natural environment.
This is in part why a private foundation and the WWF network have chosen to invest in our door-to-door fundraising programme.
We also source funding from the WWF Network, private foundations, trusts & grants, corporate sponsors and earned income. For the full breakdown, click the link on the right to read our latest annual report.
We focus our fundraising efforts on finding new individual supporters because their contributions provide reliable, long-term income for our conservation work.
We also choose to focus on finding individual supporters because this makes WWF's conservation more effective. The more people on whose behalf we speak, the more influential we are in persuading governments, businesses and communities around the world to reduce their impact on our planet’s natural environment.
This is in part why a private foundation and the WWF network have chosen to invest in our door-to-door fundraising programme.
WWF's Annual Report 2011
Our fundraising teams
We are currently recruiting new individual supporters, and our door-to-door representatives are out and about in Auckland and Wellington, inviting people to support WWF. Every member of our fundraising team wears clothing with the iconic WWF panda logo, and an official identification card.
We are also currently running a telephone fundraising programme, and our representatives make calls to New Zealanders asking them to donate to our conservation programmes. If you receive a phone call from a WWF representative, you'll be invited to make a contribution through dialling an 0900 number, and the donation appears on your telephone bill.
We employ specialist fundraising companies to run our fundraising programmes on our behalf , so we can focus on what we do best and ensure the money raised is used as effectively as possible. Our approach is to bring in professionals who can help us in our mission when we need them, from marine biologists, to design agencies, to fundraising experts, whilst having a relatively small team of staff, helping keep costs down.
Our fundraising teams are an important part of WWF-New Zealand's work, and we train our teams to operate by WWF’s own values, and engage with people in a respectful way.
If you have any questions, please contact WWF-New Zealand on 04 4992930 or out-of-hours, call Jenny Riches, WWF's Communications & Marketing Manager on 0274477158.
We are also currently running a telephone fundraising programme, and our representatives make calls to New Zealanders asking them to donate to our conservation programmes. If you receive a phone call from a WWF representative, you'll be invited to make a contribution through dialling an 0900 number, and the donation appears on your telephone bill.
We employ specialist fundraising companies to run our fundraising programmes on our behalf , so we can focus on what we do best and ensure the money raised is used as effectively as possible. Our approach is to bring in professionals who can help us in our mission when we need them, from marine biologists, to design agencies, to fundraising experts, whilst having a relatively small team of staff, helping keep costs down.
Our fundraising teams are an important part of WWF-New Zealand's work, and we train our teams to operate by WWF’s own values, and engage with people in a respectful way.
If you have any questions, please contact WWF-New Zealand on 04 4992930 or out-of-hours, call Jenny Riches, WWF's Communications & Marketing Manager on 0274477158.
Regular supporters - how your donations are spent
When you sign up to become a regular supporter of WWF, either online, through filling in a form and posting it to us, or by signing up with one of our door-to-door fundraisers, all of the money you donate comes to WWF.
The vast majority of our funds are donated by generous New Zealanders, people who make regular contributions to fund our work to protect nature here in New Zealand and around the world.
All fundraising methods have a cost, and the average cost of recruiting a new supporter through our door-to-door teams is 20% of the average contribution of a donor. WWF is part of the Public Fundraising Regulatory Association, and we comply with the regulations which states that the cost cannot exceed 20%.
Although we calculate how we pay the door-to-door fundraising agency based on the amount a donor contributes, this does not mean that their donations directly fund the agency.
We aim to fund the costs we pay to our fundraising agencies through external sources - last financial year, we were grateful for the support of the WWF Network and a private foundation which funded all of our door-to-door fundraising agency costs.
Along with directly funding our conservation programme, a proportion of your donation also goes to fund our operational costs - administration, marketing & communications, and fundraising. All parts of our organisation are essential to delivering our conservation programme - if we didn't raise funds, or employ staff to process donations, we wouldn't be able to run campaigns to protect wildlife and wild spaces. You can find a breakdown of how we invest funds in our annual report.
The vast majority of our funds are donated by generous New Zealanders, people who make regular contributions to fund our work to protect nature here in New Zealand and around the world.
All fundraising methods have a cost, and the average cost of recruiting a new supporter through our door-to-door teams is 20% of the average contribution of a donor. WWF is part of the Public Fundraising Regulatory Association, and we comply with the regulations which states that the cost cannot exceed 20%.
Although we calculate how we pay the door-to-door fundraising agency based on the amount a donor contributes, this does not mean that their donations directly fund the agency.
We aim to fund the costs we pay to our fundraising agencies through external sources - last financial year, we were grateful for the support of the WWF Network and a private foundation which funded all of our door-to-door fundraising agency costs.
Along with directly funding our conservation programme, a proportion of your donation also goes to fund our operational costs - administration, marketing & communications, and fundraising. All parts of our organisation are essential to delivering our conservation programme - if we didn't raise funds, or employ staff to process donations, we wouldn't be able to run campaigns to protect wildlife and wild spaces. You can find a breakdown of how we invest funds in our annual report.
How we communicate
We brief our door-to-door fundraising teams to explain how we spend donations when they approach people to invite them to support WWF.
Our door-to-door teams have card which shows new supporters the breakdown of how the money is spent. You can also find this information in our annual reports.
We also ask our fundraisers to explain to people they approach that they are paid a living wage, and if you sign up to become a WWF supporter, the form you sign states that:
WWF-New Zealand is a member of the face to face fundraising regulatory body – PFRA (Public Fundraising Regulatory Association). PFRA has calculated that on average its members cost per acquisition is approximately 20% of the average contribution. For information on our code of ethics go to www.pfra.org.nz
As well as complying with the PFRA, being governed by the Charities Commission, and by the WWF global charter, we are accountable to you, our supporters. We send out a welcome pack to all new supporters with information about the programmes and campaigns your donations support.
We also update you on how your funds are being spent through letters & receipts, and through our Living Planet newsletter which we send out to our donors three times a year, with news and information about current campaigns and programmes. We include links to our facebook & twitter profiles and our website which is a fresh news stream about the progress of our campaigns.
If you have any questions you would like us to answer, or thoughts on how we can improve how we communicate to you how your donations are spent, please do get in touch with us, either over email - info@wwf.org.nz – or call our team on 04 4992930 between 8.30am and 5pm Monday to Friday.
Out of office hours, contact Jenny Riches, Marketing & Communications Manager of WWF-New Zealand, on 0274477158.
Thanks again for supporting WWF to protect our living planet.
Our door-to-door teams have card which shows new supporters the breakdown of how the money is spent. You can also find this information in our annual reports.
We also ask our fundraisers to explain to people they approach that they are paid a living wage, and if you sign up to become a WWF supporter, the form you sign states that:
WWF-New Zealand is a member of the face to face fundraising regulatory body – PFRA (Public Fundraising Regulatory Association). PFRA has calculated that on average its members cost per acquisition is approximately 20% of the average contribution. For information on our code of ethics go to www.pfra.org.nz
As well as complying with the PFRA, being governed by the Charities Commission, and by the WWF global charter, we are accountable to you, our supporters. We send out a welcome pack to all new supporters with information about the programmes and campaigns your donations support.
We also update you on how your funds are being spent through letters & receipts, and through our Living Planet newsletter which we send out to our donors three times a year, with news and information about current campaigns and programmes. We include links to our facebook & twitter profiles and our website which is a fresh news stream about the progress of our campaigns.
If you have any questions you would like us to answer, or thoughts on how we can improve how we communicate to you how your donations are spent, please do get in touch with us, either over email - info@wwf.org.nz – or call our team on 04 4992930 between 8.30am and 5pm Monday to Friday.
Out of office hours, contact Jenny Riches, Marketing & Communications Manager of WWF-New Zealand, on 0274477158.
Thanks again for supporting WWF to protect our living planet.