site

  1. myWWF Sign in
  2. Sign up
  3. Help

Licensing info for companies

Talk to us now about licensing opportunities:

Jen Riches

Marketing and Communications Manager WWF New Zealand,
Wellington
+64 4 4714288

Companies all around the world, making a wide range of sustainable products are benefiting from the right to display one of WWF's world famous trademarks on their products.

The right to use a WWF trademark is granted to a company entering into a Licensing Agreement with WWF.

Companies with a proven track record of corporate environmental responsibility and whose products are manufactured using environmentally friendly practices and materials, may be eligible to apply for a licensing agreement.

See our WWF-International site for more information on how we work with business internationally.

We have licensing agreements with the following companies:
  • Design Hall
  • Mowbray Collectables
  • The Ink Group

Licensing guidelines

  • WWF's logo is not an eco-label and should not be presented as such.
  • The use of the WWF logo on product is an indication of financial support from the company and this should be presented clearly.
  • A WWF license is not an endorsement of the product and should not be presented as such.
  • When the WWF logo appears on any product, it should be accompanied by an explanation of the relationship with WWF.
  • WWF contact details should be included on all licensed products on packaging or swing tags as appropriate.